The marketing and content strategy manager oversees collateral and campaigns to increase brand awareness and has ownership of editorial standards and integrity of externally-facing content. In collaboration with cross-functional teams, including business development and professional staff service departments, the manager creates concise and compelling content that is consistent with the firm’s brand guidelines.  

Reporting to the senior brand, digital and content manager, the manager develops marketing strategies that convey capabilities, experience, and value proposition across practices, industries and regions. The position plays a significant role in reinforcing the firm’s culture with existing and potential clients, recruits and other stakeholder audiences.

Responsibilities

• Oversee firm-level marketing strategy, ensuring brand consistency across collateral, including brochures, business development collateral, web and related intranet content. Develop and execute related campaigns.
• Manage editorial standards, including brand voice, quality control, and best practices to ensure engaging, high-quality content with consistent messaging across all channels.
• Create and publish content ensuring alignment across all relevant firm communication channels, including website, intranet, social media and blogs, among others; coordinate with all appropriate teams and departments.
• Analyze and report on market trends and competitor activity to identify new opportunities and challenges.  
• Collaborate with Recruitment on profile-raising strategy and in development of campaign, publish brochures and other collateral, microsite, and other web and social media content.
• Identify innovative technology resources to support remit and manage related vendor relationships.
• Collaborate with senior brand, digital and content manager to develop and support publication processes and workflows for client alerts, awards and rankings announcements and other external communications as needed.
• Ensure compliance with legal, regulatory, and brand guidelines across all editorial content.
• Measure, track, and report on campaign ROI/KPIs.
• Manage, mentor, and professionally develop a junior team member based in the New York office. 

Qualifications

Qualifications:

• Strong grammar proficiency and exceptional business writing, editing, and verbal communication skills, including attention to detail and commitment to providing error-free content. Proficiency in AP Style preferred.
• Experience in copy writing and editing for style, tone and readability.
• Demonstrated experience developing and executing marketing strategies aligned to business goals.
• Ability to independently own and execute projects from inception through delivery.
• Superior interpersonal and collaboration skills and executive presence in communicating with lawyers and professional staff at all levels of seniority.
• Ability to collaborate as a member of a project team, organize/prioritize work, handle sensitive matters and meet deadlines, including working well under pressure with shifting (and sometimes conflicting) demands.
• Flexibility to adjust hours to meet global operating needs.

 

Education and Experience:

• Bachelor’s degree, ideally in related discipline (marketing, communications, public relations, journalism, English, etc.).
• Seven or more years of work experience in professional services or in relevant background in writing, journalism, marketing or publishing. Previous experience at an international law firm is preferred.

The estimated base salary for this position ranges from $165,000 to $170,000 at the time of posting. The actual salary offered will be determined based on various job-related factors, including skills, education, training, credentials, experience, the scope and complexity of role responsibilities, geographic location, and performance. This is an exempt role, meaning it is not eligible for overtime pay.