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Business Development Manager

Palo Alto, CA

The Business Development & Marketing Manager works collaboratively within the Global Industry, Client Team Program and Product Business Development & Marketing teams to develop and execute on key initiatives and business plan objectives.  The role supports the Palo Alto and San Francisco offices (a.k.a. Northern California), Global Technology Industry Group, assigned global client team(s) and projects as assigned. The Business Development & Marketing Manager will manage day-to-day responsibilities to ensure that assignments and projects are effectively managed and in alignment with the firm’s overall strategic efforts, and that our client service is exceptional.


Essential Functions: 

  • Leads on the development and implementation of annual marketing and business development business plans for the Northern California offices and assigned industry group and client team(s) focused on priorities outlined by firm leaders and/or assigned teams, including thought leadership platforms, communications, and client outreach
  • Collaborates with business development & marketing department leadership and assigned industry and client team(s) and the Northern California office leaders to develop annual budgets to support initiatives outlined in business plan(s) or as outlined by leadership, including specifying key strategic and tactical objectives and means to achieve annual goals
  • Manages and directs marketing and business development client development programs for assigned industry group and client team(s) and the Northern California office, including a great focus on client facing commercial engagement with key relevant contacts
  • When relevant, provides support for seminars, sponsorships, and other events pursued by the firm in the Northern California office
  • Supports responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for assigned industry group and client team(s), and liaise with the wider BD&M department, when relevant
  • Leverages existing internal resources (PR, BD, MarComms, Lateral Recruiting, Alumni Relations, and Diversity & Inclusion) to streamline our efforts and collectively raise the profile of our Northern California offices and practices
  • Collaborates with PR team and outside agencies to advance the profile-raising efforts of our Northern California offices and practices including publicizing wins internally and externally; posting on social media platforms including LinkedIn; managing regional advertising campaigns; and educating our lawyers on how to be brand ambassadors
  • Collaborates with Alumni Relations to engage with alumni; identify potential referral sources; and support regional alumni events
  • Partners with BD&M colleagues to facilitate the completion of directory submissions; regional surveys; specific lawyer and practice awards and accolades; and other profile-raising initiatives on behalf of the Northern California office.
  • Engages in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning, and business development activities for assigned industry group and client team(s) and the Northern California office
  • Supports recruiting and integration of lateral lawyers into firm via:
  • Preparation of targeted information for inclusion in lateral recruiting packet
  • Support integration of lateral lawyers into assigned department(s) and practice(s) via preparation of biographies and announcements, distribution of announcements, integration of contacts into firm’s CRM system
  • Collection and integration of experience for and into firm materials
  • Coordination with Communications team as to internal and external communications relating to the lawyer’s arrival
  • Manages continuous communications and interaction with departmental, practice, client team and industry group and Northern California office leadership, including responsibility for periodic meetings, reports, analysis, progress monitoring, etc.
  • Supports coordination of business development training for lawyers in assigned practice and the Northern California office
  • Periodically reviews and consults with lawyers regarding their bios and practice descriptions to ensure that they are kept current
  • Position may require travel.
  • Performs other duties as assigned or required to meet Firm goals and objectives



  • Bachelor’s degree in Marketing, Business, Research, Communications or related field, required
  • Advanced degree (e.g., a Master’s degree, a Ph.D., an M.B.A., or a J.D.) is preferred

Professional Experience:

  • Minimum of six years of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position(s) in the corporate, trade association, or academic sectors, required

Technical Skills:

  • Proficiency in Microsoft Office products, required

Performance Traits:

  • Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the Firm and outside vendors
  • Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
  • Ability to work under pressure, meet deadlines with shifting priorities
  • Must be a self-starter with a high level of initiative
  • Strong customer service skills, able to anticipate needs and exercise independent judgment
  • Strong attention to detail, organizational skills and the ability to manage multiple projects
  • Maintains confidentiality and exercises discretion
  • Exercises solid strategic thinking and problem-solving skills
  • Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company.

Management Accountabilities:

  • Manages processes for direct reports with respect to performance appraisals, annual compensation, goal setting and performance counselling
  • Demonstrated leadership and supervisory experience
  • Operational budget analysis and recommendations
  • Conducts analysis of staffing levels and participation in the recruitment process
  • Able to determine and implement change processes to improve workflow efficiencies
  • Process- and service-oriented with strong leadership and project management skills
  • Able to set priorities and delegate in an efficient manner

The typical California pay scale for this position is between $162,000 and $186,000

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