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Marketing & Business Development Manager

New York City, NY

The Marketing & Business Development Manager will support the Global Insurance Industry Group (IIG) and will be based in our New York office. This role will lead the business development and marketing efforts of the group, which is a key strategic priority for the firm, and help expand our reputation as a leading global legal advisor to the insurance industry. We provide a wide range of legal advice to our clients, including mergers and acquisitions; corporate finance; the securitization of insurance risk; structured reinsurance transactions, and complex litigations, investigations and arbitrations.



Essential Functions: 

  • Manage day-to-day responsibilities to ensure that assignments and projects are properly managed and in alignment with the firm’s overall strategic efforts, and that service to clients is exceptional
  • Manages responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for IIG and liaise with others when relevant
  • Develop and support the implementation of key BD initiatives, including priority client targeting and campaigns, client satisfaction, client seminars and networking events, as well as other initiatives to enhance business development efforts
  • Engage in research and analysis and competitive intelligence-gathering
  • Develop new marketing brochures and edit and refine existing ones; maintain practice descriptions in BDM-shared systems
  • Partners with BD&M colleagues to facilitate the completion of directory submissions; regional surveys; specific lawyer and practice awards and accolades; and other profile-raising initiatives on behalf of IIG
  • Support annual marketing and business development business plan development for IIG focused on priorities outlined by firm leaders and/or assigned teams, including thought leadership platforms, communications, and client outreach
  • Collaborate with Marketing & Business Development department leadership and IIG leaders to develop annual budgets to support initiatives outlined in business plan(s) or as outlined by leadership, including specifying key strategic and tactical objectives and means to achieve annual goals
  • When relevant, provide support for seminars, sponsorships, and other events pursued by the firm in your local office
  • Support integration of lateral lawyers into IIG via preparation of biographies and announcements, distribution of announcements, integration of contacts into firm’s CRM system, collection and integration of experience for and into department and practice materials, coordination with Communications team as to internal and external communications relating to lawyer(s)’arrival at Mayer Brown
  • Develop and maintain league table/industry survey content for IIG; respond to league table/industry surveys
  • Support the collection and maintenance of CRM-based contact and other data for marketing planning and for mailing lists for IIG
  • Support coordination of business development training for lawyers
  • Periodically review and consult with IIG lawyers regarding their bios and practice descriptions to ensure that they are current
  • Assist with the supervision and training of more junior team members
  • Performs other duties as assigned or required to meet Firm goals and objectives




  • Bachelor’s degree in a related field. An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related to the functions of the job


Professional Experience:

  • Minimum of six years of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position(s) in the corporate, trade association, or academic sectors, required


Technical Skills:

  • Proficiency in Microsoft Office products


Performance Traits:

  • Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the Firm and outside vendors
  • Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
  • Ability to work under pressure, meet deadlines with shifting priorities
  • Must be a self-starter with a high level of initiative
  • Strong customer service skills, able to anticipate needs and exercise independent judgment
  • Strong attention to detail, organizational skills and the ability to manage multiple projects
  • Maintains confidentiality and exercises discretion
  • Exercises solid strategic thinking and problem-solving skills
  • Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company
  • Demonstrated good judgment, a team-first orientation, meticulous and results driven.


Management Accountabilities:

  • Manages processes for direct reports in relation to performance appraisals, annual compensation, goal setting and performance counselling
  • Demonstrated leadership and supervisory experience
  • Operational budget analysis and recommendations
  • Conducts analysis of staffing levels and participation in the recruitment proce
  • Able to determine and implement change processes to improve workflow efficiencies
  • Process- and service-oriented with strong leadership and project management skills
  • Able to set priorities and delegate in an efficient manner
  • Analysis of staffing levels and requests for assistance
  • Operational budget analysis and recommendations


he typical New York pay scale for this position is between $159,100 and $183,000


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