This Business Development and Marketing Specialist role will be responsible for advancing and supporting the business development and administrative initiatives of the firm's Global Product, Industry and Client Teams groups which are strategic priorities of the Firm. This role is ideal for driven and flexible candidates who have an interest in business development and marketing in a global, fast-paced and intellectually stimulating organization.  This role will support Finance and Financial Services and provide other support for initiatives that align with the Firm’s strategic plan and will require working closely and collaboratively with the rest of the Global Business Development & Marketing team.

 

Responsibilities

Essential Functions:

• Business Plans & Infrastructure
  • Assist and support business development team members and lawyers in executing on business plans and client strategies, and with tracking implementation and progress against the plans
  • Communicate successes of assigned groups internally, as well as best practices and group activities to ensure that best practices are leveraged and that support initiatives are coordinated across Business Development & Marketing Department groups and offices
• Business Development & Profile-Raising Initiatives
  • Support thought leadership publications and offerings including project management and mining of data for business-development opportunities; ensure robust distribution internally across the Firm’s offices, practices and client teams and other platforms and promotion outside the Firm on LinkedIn and elsewhere
  • Supports direct marketing and business development programs including planning and executing podcast and video recordings, seminars, sponsorships, and other events pursued by the firm including serve as central resource for logistics (e.g. meeting rooms, telephone and video conferencing needs, event set-up, delivering materials etc.); manage communications including invitations and RSVPs, meeting invites, internal socializing and external communications; leveraging appropriate teams within the Firm to support various tasks including RSVPs, CLE credit, catering, etc.; and attending meetings and events to provide support on-site
  • Support initiatives related to research, data collection and analysis, directory submissions (i.e., Chambers), matter coding, economic reporting, intranet site development and maintenance and internal meeting support
    • Collection of matter data for transactions practice globally and management of matter database to ensure data quality and the availability of matter data firm wide
    • Develop and maintain industry survey and directory ranking content and results for assigned products & practices; and respond to industry surveys requests or directory ranking submissions
    • Tracking of global pipeline activities
    • Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning, and business development activities for assigned practice(s), and identify speaking opportunities
    • Periodically review and consult with lawyers in products & practices regarding their profiles (or bios) and practice descriptions to ensure that they are current
  • Leverage the Firm’s CRM database (InterAction) for business development purposes (e.g., pulling activity reports, contact lists for invitations; maintaining contact lists; etc.)
• Pitches, Proposals & Marketing Materials
  • Support in the development and tailoring of proposals and presentations to clients and marketing material development by gathering relevant information and materials; drafting language, handling edits, proofreading and supporting initiatives through delivery ensuring attorney and client deadlines are met
  • Develops and maintains group-specific marketing content, including group and matter descriptions, brochures, PowerPoint presentations, website/blog content, social media posts and biographies
• Local Office Support
  • When relevant, provide support for seminars, sponsorships, and other events and initiatives pursued by the firm in your local office
• Other
  • Performs other duties as assigned or required to meet Firm goals and objectives

 

Qualifications

Education/Training/Certifications:

•  Bachelor’s degree in a related field, marketing, communications, English or other discipline that requires analytical and advanced writing and research skills

 

Professional Experience: 

• 5+ years in a business development, marketing and/or research-related position in the professional services arena (e.g., law, accounting, or consulting) with a preference for law

 

 Specific Technical Skills:

• Proficiency in Microsoft Office products
• Proficiency with scheduling and participating on video conferences in a professional setting
• Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company (e.g., Manzama, Capital IQ, Mergermarket, LexisNexis, Lexology, etc.)

 Performance Traits:

• Strong written and oral communication skills, able to communicate effectively, proactively and in a professional manner with all levels of the Firm and outside vendors
• Excellent interpersonal skills – must have a mature, professional and personable presentation and demeanor
• Strong organizational skills and ability to manage multiple tasks simultaneously
• Demonstrates good judgment and problem-solving capabilities, a team-first and client-service orientation, and stamina
• Ability to work in an environment with shifting priorities and deadlines and ability to work well under pressure
• Ability to work well in a team as well as independently
• Flexibility to work additional hours, as necessary
• Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
• Must be a self-starter with a high level of initiative
• Strong customer service skills, able to anticipate needs and exercise independent judgment (for exempt roles, when applicable)
• Strong attention to detail
• Maintains confidentiality and exercises discretion
• Exercises solid strategic thinking and problem-solving skills
• Ability to adopt new technologies and resources to increase productivity and efficiency